Every year, we are forced to up the ante, either by our fans, ourselves, our our perceived opinions of our fans. It is a sickness that we all have. (other wise we would still have static displays and/or be happy with what we did last year) We try to add something to the display to make it our own. I am the guiltiest of that (for my budget). I added a
huge matrix last year and everyone loved it (parents always get nostalgic when they see scenes from the old Rudolph stop motion animations during
Rudolph the Red Nosed Reigndeer, or Merry Christmas Charlie Brown during the
Linus and Lucy sequence). It definitly had a sweet spot for viewing (which by luck was sitting in your car accross the street) but it was way brighter than any projector most of us would be willing to spend $$$ on and leave outside. (I had a very nice projector grow legs back in 2008) The two streetlights on either side of my house also make from some interesting projection issues.
Now, if you really want to build a screen, go for it!! It is your display! I think incorporated it well into last year's show and when new year's rolled around I pushed the envelope (for the programs I was using) to 15fps. It was very tedious, but looks great (you don't have to like the music, but watch the video in high def)
Now if you decide to use video I would suggest using video with sharp contrasts. Like the picture of a white box on a white screen isn't the best. The first video I used was from the Avicii Levels video, it is a hazy video and it did not show up well, but the rest looked great. I expecially like the Mortal Combat Game footage. I loved the matrix so much I brushed off the Easter Display from 2008 and incorporated it and used actual video game play from
Pump it Up.
I dismantled the screen this year and instead created a pixelated
25' clock tower. Getting decent video this year was problematic. The 6' clock face (where there are no pixels) and the weird dimensions (150ish pixels high by 60ish, I really have no clue anymore) created "issues" that I really never cared to get resolved.
Whatever you decide to do, just make sure you want to do it! Good Luck!