if using the Hinks as data source ,be certain the outputs are enabled and configured.
try this if the purpose is to test the ws2812 in the switch , apply the 5v to n/o and gnd to common data to red . press the button while data is being sent from the Hinks. Voila.
You may need to write some code to use this switch as intended .
Else try here
https://www.adafruit.com/product/5236
Trying this now - ground and C to data though? Will take a look - but definetely want the LED on at all time regardless of what happens as a result of the switch.